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Let's move on from the FUD of my previous post and find some solutions. Let's start stating the worst case scenarios.

Security is the art and science of CIA, Confidentiality, Integrity and Availability (yeah, we know that!). But many of the truths we cling to depend greatly on our own point of view. While some businesses might consider our shopping history a legitimate piece of information for them to know, we, as customers, may want to protect our habits under the broad term of privacy. But is there such a thing as privacy in a connected (actually more and more unplugged) world? Sun Microsystems CEO, Scott McNealy's answer was a loud no, almost 9 years ago ("You have zero privacy anyway, get over it."). Eventually, things got worse.